Change of Image at LEO

After 11 years, the National Association of Facility Management, Building Operation and Maintenance Service Providers (LEO) has undergone a complete makeover, the organization has announced.

The rebranding is aimed at strengthening the brand position, increasing professional credibility, being more active in member recruitment and presenting a professional image on the international scene. The logo facelift has given the LEO brand a new meaning by merging the LEO brand with the building symbol. 

With the new logo and visuals, LEO's image has become fresher, more modern and professional, according to the organization’s statement.

The new branding creative presents LEO as a credible professional organization that helps to improve the image of the industry, provides professional advocacy and plays a role in strengthening lobbying activities.

"It has been 11 years since our foundation, so we felt it was time to rebrand the association to emphasize its professionalism and active role in the facilities management market with a new professional image," LEO President László Vágó stated.

The LEO was founded in 2013 with the aim of promoting a unified communication of the profession, creating professional standards and transparency in the facilities management market, and thus raising the overall level of the industry. It will play a central role in creating a knowledge hub based on cooperation between market players, supporting professional training and education, working with professional organizations in the real estate and sustainability sectors, and developing state-of-the-art solutions jointly developed in response to current needs.

The 62 member organizations employ more than 15,000 direct staff, with a turnover of more than HUF 340 billion in 2023 and a total area under management of more than 15 million square meters.  The founders are determined that all quality service providers in the FM market should become members of LEO. The membership has increased sixfold since its creation in 2013.