Dimitry Ljasuk, Winner of the Atlas Award 2022

The winner of the second edition of the Atlas Award is Dimitry Ljasuk, the founder of Pozitivo Digital Ltd., a creative company based in Budapest.

Born in St. Petersburg, Russia to a Hungarian mother and a Ukrainian father, Dimitry Ljasuk has lived in Hungary from the age of one. He believes that today's modern man has been distancing himself from nature, so he wants to bring them together through his films. He makes his films according to his motto "Notice it, discover it and care for it".

As he explained on the stage during the award ceremony, his love for the Tisza River comes from his father, who used to take him fishing regularly.

He stated that "it is like a resting place for me; it constantly recharges me and helps me find myself. But it's not enough to receive from the Tisza; you also have to give. That's why this is also one of my main messages; I don't just talk about it; I also take action: I participate in and organize waste collections and everything that can be useful for the lake. Hungary has many beautiful places, and Lake Tisza is an actual little jewel box! That is also why my slogan is used in my films: Notice it, discover it and take care of it!”

After the revelation of the winner, the floor was taken by one of the youngest guests of the night, Alberto Farina, the son of Atlas Award founder Alessandro Farina. Alberto thanked all the sponsors and reminded people in the room that we are not alone.

The jury identified the winner among the people who received more nominations during the summer. Jury members of this edition were: Omar Balducci, Resident Cluster Sales Manager at Lucart Group; Tamás Botka, Publisher Budapest Business Journal; Róbert Ésik,  former President of HIPA; Alessandro Farina, CEO ITL Group; Mandy Fertetics, Responsible for Sustainability and Ethics at the Business Community of Hungarian Corporate Executives; Kristóf Kovács, President of Rotary Club Budapest-City; Gábor Lévai, CEO Green Brands; Réka Matolay, Head of Corvinus Science Shop – Associate Professor; Silvia Merighi, CEO MSP Group; Bernardino Pusceddu, CEO Comagro Sardo; and Marco Veronese, CrackingArt Co-Founder, artist and digital painter.

Before inviting the jury on stage, Alessandro Farina said that leadership works well when also the team is excellent. "Therefore, a special mention goes to Luigino Bottega and the whole team (special thanks to Irene Pepe and Szilvia Szlavitsek). They supported me since the beginning of this adventure. A friend and a ‘free thinker’ who also wrote a very enriching book about life and values." Guests could find a copy of Luigino Bottega's book, IO - How to win at the game of life, at his corner, near Accelium Hungary.

"We are also grateful to our Allies who shared our values and with whom we are creating a table of discussion on the present and future projects: EuCham, Unindustria Ungheria, Rotary Club Budapest city, Bator Tabor and FirstMed. A significant personal thank goes to all our media partners who supported us in spreading this Award and shared our same philosophy: Budapest Business Journal, Diplomacy&Trade, XpatLoop, Economia.hu and Élet & Stílus Magazin," Alessandro Farina added.

"An award cannot be an award without a prize, and we wanted it to be a fine masterpiece," he explained Alessandro Farina, before leaving the floor to Marco Veronese, creator of the statue.

In the Atlas Award statue, the mythological Atlante and Leonardo da Vinci's Vitruvian Man join forces in holding the World; in this metaphor, past and present become one in the future perspective of building a better world for the generations to come. Two precious gems complete the work of art: an emerald shines on Hungary, and a ruby shines in the heart of the man.

Being creativity one of the three pillars, there was also Framesofmylife present and the guests could, also this time, have fun posing for Nastako, the artists who sketched some unique illustrations of themselves next to the award.

Looking at the room full of like-minded people, Alessandro Farina concluded by saying that "the business community is evolving thanks to YOU; join us! Together for a better world."