Hungarian-owned Pek-Snack group, which makes frozen bakery products, had after-tax profit of HUF 619 million in 2025, up 5% from HUF 589 million a year earlier, the company told MTI.
Revenue was HUF 12.7 billion, almost unchanged from a year earlier. Exports accounted for 42% of the total.
Pek-Snack has an extensive franchise network. It supplies products to eight regional markets, including Croatia, Bosnia-Herzegovina, the Czech Republic, Serbia and Slovakia. It added three new markets, Bulgaria, Slovenia and Austria, to its network last year. The Croatian subsidiary contributed 30% of revenue, while other foreign markets contributed 12%.
The group employs approximately 350 people, and its 6,000-square-meter production plant in Igal (SW Hungary) produces tens of millions of deep-frozen baked goods annually.
Zoltán Novák, CEO of the Pek-Snack Group, emphasized in the press release that the growing profits and international expansion reinforce the resilience of the Pek-Snack model. According to the CEO, the figures show that regional sales through multiple channels, flexible product development, and shifting consumer preferences toward deep-frozen, locally baked baked goods collectively ensure the group’s long-term, stable profitability.
Founded in 1998 as a family business, Pek-Snack was acquired in 2015 by Oriens, a Hungarian-owned financial investor focused on Central European investments, whose goal is to ensure professional operations and sustainable growth for its portfolio companies, the press release stated.












