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Subdued Demand in the Real Estate Market

D&T
July 21, 2026

Demand in the real estate market has been subdued this year, with sales volume down compared to last year; however, more properties priced above the average were sold in the first half of the year, real estate broker Duna House reported on Tuesday.

According to their analysis, sales of residential properties priced above HUF 100 million but below the premium category have picked up recently. They attributed the uptick to solvent demand, emphasizing that, due to rising prices, an increasing number of apartments now exceed the HUF 100 million threshold.

As a result of this shift, the premium category now starts at around HUF 300 million; within this price range, the number of sales has not changed significantly compared to last year.

The report states that the drivers of demand vary significantly by property category. The Otthon Start program has boosted sales of lower-priced properties, while more expensive apartments are generally purchased with the buyer’s own funds or, in some cases, with a loan at market interest rates.

In this segment, loans play at most a supplementary role; that is, a loan is not a prerequisite for the purchase, but merely a tool for optimizing financing. The top-tier segment operates differently, as every listing here is unique. In this category, significant experience is required for valuation, since a poorly estimated price can delay the sale by as many as several months, they added.

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