SeaCon Europe is investing HUF 244 million in a project to develop a digital product passport platform that would track the production and processing processes of food products.
The project has received HUF 149 million of European Union and government funding, and will help producers gather scattered information to reduce losses and help find the best market opportunities.
According to the announcement, one pillar of the development tracks manufacturing and processing procedures, documenting the products’ journey, quality control points, and the ingredients used. The second pillar supports consumer information and the manufacturer-customer relationship, while the third uses a digital interface to help producers manage farming events and tasks. Although some of these features already exist in other applications, they are not yet available as a unified product package within a single system, the developers explained.
They added that in agriculture and the food industry, the main challenge is not a lack of information, but rather that it is generated in isolation from one another and stored separately. Precision machinery, sensors, farm management systems, and processing plant software generate large amounts of data, but these only translate into business and production advantages if they can be interconnected. With the help of DTP, the knowledge derived from this scattered information reduces losses and helps identify the best market opportunities, which developers expect will result in more informed pricing and higher revenue, they wrote.
SeaCon Europe had HUF 295 million revenue in 2024, public records show.
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