Master Good Acquires Majority Stake in NOBU Budapest

Hungarian-owned Master Good Group has acquired a strategic stake in NOBU, a chain of more than 50 restaurants and nearly 20 hotels worldwide.

The group comprised of Master Good Ltd., Baromfi Coop Ltd. and Sága Foods Plc., is one of the largest food industry players in the region it and has been a dominant player in the international market for many years with its high-quality poultry products. The investment in NOBU Budapest provides a unique opportunity for the two companies, according to a statement by the group.

"The presence of a restaurant may be alien to the Master Good Group's portfolio, but the acquisition of a majority stake in NOBU Budapest is definitely more than that for us," Managing Owner of Master Good, László Bárány explains. He adds that they have always been interested in gastronomy, especially in the area of high quality. “However, this alone would not have been enough for us to enter this market. We are businessmen, we knew that if we ever made such an investment in the life of Master Good, we would join an international chain, a great brand with a world-class performance. NOBU is celebrating its 30th anniversary this year, has 55 restaurants around the world and has entered the hotel industry with its own hotels since 2013, with nearly 20 hotels on five continents. The restaurant in Budapest will be 15 years old next year and is considered one of the top 5 NOBU restaurants in the world. We are delighted that many members of the NOBU Budapest team, including Chef Gábor Schreiner, have worked tirelessly together since opening. For us, this is another guarantee that the restaurant in Budapest is run by a close-knit team that knows the brand well. We feel that the two brands have already proven themselves in their respective fields, and that the values that characterize NOBU are just as important to us. Commitment to their respective professions and quality, adherence to tradition, and reliable systems are the defining characteristics of both brands."

The Master Good Group is 100% family-owned. The Bárány family has been in poultry farming for 116 years, going back four generations, making it the oldest poultry farming dynasty in Hungary. The first generation to start the tradition was the manorial poultry farmers of the Széchenyi Counts. Their commitment to the profession has been passed down from generation to generation, the statement points out.