JYSK Opens Large DownTown Store in Budapest

The Danish household goods retail JYSK chain has opened its first large-format, 900-square-meter store in the city center of Budapest.

The company is expanding despite the coronavirus epidemic: it currently has 88 stores in Hungary, four of which opened this financial year and three more planned for the next. JYSK employs more than 800 people in this country and is building a regional logistics center in Ecser, south of Budapest.

A company statement says that in the financial year of 2019-2020, three new JYSK stores were opened and ten were renovated, and in the current financial year of 2020-2021, which is not yet closed, JYSK has also entered the Balaton region, with new stores now available in Balatonlelle, as well as in Hajdúnánás, NE Hungary and Pécs in the south of the country.

JYSK's country manager for Hungary, Austria and Greece, Sándor Szimeiszter says their new 900-square-meter store is also special because it is located in the city center. “Up to now, we have typically only been present in the city center with smaller stores, so-called city stores. We are confident that this will bring JYSK closer to our customers and that people living in the city center will be able to find a wide range of products without having to travel further afield. Besides, we are seeing that with the upsurge in online shopping, there is a significant demand for physical stores, especially for furniture and mattresses.“ Their next Budapest store will open in Etele Plaza this September.

He expert added that the new store in downtown Budapest is based on the latest 3.0 concept, of which there are only a few in Hungary. These stores have larger floor areas and more furnished interiors. In addition to the new stores, JYSK will also continue to renovate its existing stores according to the 3.0 concept, which means that 65 of the 88 stores currently in operation will be converted. In Hungary, the company plans to open 12 new stores over the next three years, which will create 7-8 new jobs per store.