In March this year, Nestlé launched a new coffee pod collection and recycling scheme for NESCAFÉ Dolce Gusto coffee pods and since then, nearly 4,000 kilograms of coffee pods have been collected by consumers. Over the past seven months, the company has continued to expand the list of collection points, and used coffee capsules can now be dropped off in dedicated recycling bags at MediaMarkt stores across the country.
In addition to developing its packaging materials, Nestlé supports recycling and collection infrastructure in all markets, as without adequate collection, sorting and recycling capacity, packaging cannot be kept in circulation, or only in very small quantities. Nestlé launched its recycling scheme for NESCAFÉ Dolce Gusto coffee capsules on its webshop and MediaMarkts in March and since then, a total of 3,833 kilograms of coffee pods have been collected by customers.
The scheme was initially launched with five collection points, but has since been continuously expanded and now allows used coffee capsules to be dropped off in specially designed recyclable collection bags at MediaMarkt stores across the country.
"We are very pleased that we have been able to encourage so many people to recycle in the first few months. This is an important confirmation for us, as it means that the circular approach is becoming more and more widespread among Dolce Gusto consumers and there is a great demand for further development of recycling infrastructures," Viktória Hota-Falus, Senior Brand Manager at NESCAFÉ Dolce Gusto, said.
Gábor Szilágyi, Managing Director of MediaMarkt, confirmed that this initiative is also an exceptionally exciting opportunity for them. "We were very pleased to be approached by Nestlé, the delivery process was quickly established together with the stores, and the cooperation between the two companies is seamless. The idea fitted in with our company's sustainability strategy and the impact of the project is multi-faceted: on the one hand, it protects the natural environment and, on the other, it has proven that a really good project can bring benefits to both customers and the company. The sales data shows that once the coffee pod collection points were installed, customers were more willing to buy their coffee from the stores," Gábor Szilágyi pointed out, adding that "more and more customers are making sustainability choices, and we are not only happy about this, but we are also encouraging them to be more aware through our various developments."
The coffee pods from the collection points are sent to a domestic processing plant, and the shredded recycled plastic can be used to make seasonal plastic products - gardening tools, crates, containers - and the coffee can be recycled as compost. Nestlé will provide the recycled plastic collection bags free of charge to consumers at the point of return or when purchasing online at dolce-gusto.hu.
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