Domestic Buyers: Important to Purchase Hungarian Products

More than 80% of domestic consumers care whether they buy Hungarian or foreign products, with 38% considering it particularly important, according to a new survey.

One-third of consumers look for Hungarian brands and prefer them over foreign brands, one-third of shoppers look for Hungarian brands and prefer them over foreign brands, according to a nationally representative survey conducted by Impetus Research Market Research Institute on behalf of MagyarBrands this summer.

According to a summary sent to MTI on Thursday, almost half of consumers are familiar with the MagyarBrands logo, which distinguishes excellent Hungarian brands, and the majority of them frequently purchase products bearing this logo. Nearly half of those surveyed said that MagyarBrands products are definitely trustworthy, and more than 40 percent said that such products represent the best products and services in their category.

However, the survey also revealed that Hungarian origin is no longer such a central issue for younger generations. 22% of those aged 18-29 do not consider it important at all or only consider it less important to buy Hungarian products, while this is true for only 12% of those in their forties. Generation Z also buys foreign products in greater proportions, with 22% of them usually or predominantly buying products from foreign brands.

According to János Serényi, president of the MagyarBrands Program, the survey highlighting generational differences clearly shows that the MagyarBrands Program, which evaluates outstanding Hungarian brands, has a multifaceted and constantly expanding role to play.

MagyarBrands has been the competition for outstanding Hungarian brands since 2010.