“There is no better proof of Peugeot’s imperturbability than that a small French firm, started more than 200 years ago, has grown to be a global concern,” the Managing Director (MD) of Peugeot Hungária, Gábor György Kutas points out to Diplomacy & Trade.
He adds that the development of the lion brand can arguably be best observed through its product range. In 2013, Peugeot introduces a number of technological and product innovations internationally, including, in the first half of the year, the new urban crossover, the 2008, and the 208 range will be expanded with the legendary GTI version, and the renewed RCZ sports coupe that has received a number of international awards.
The second half of the year will see the arrival of the new Peugeot 308 in the mid-range category featuring a number of technical innovations while the 3008 and 5008 models, quite popular in Hungary, will also be renewed. “In the field of technology and environmental protection, Peugeot's commitment is illustrated by the HYbrid4 diesel hybrids, the Hybrid Air technology and a 100% electric model, the iOn,” the MD says, adding that PARTNER Electric is also in the pipeline.
Motion and Emotion
The Peugeot brand was renewed in 2010, a more prominent role was given to the modern-looking lion and a new slogan: Peugeot, MOTION & EMOTION was created.
MOTION means to become a reference in the area of mobility services in the world. Peugeot offers solutions which will help to make the cars more harmoniously fit into the environment. “The eternal search for EMOTION is rooted in the genes of Peugeot. The brand remains committed to style as a car model is not only about technique, but also about emotions,” Kutas says.
Among corporate clients, increasingly popular are the 3008 and 5008 models. The 3008 is chosen because of its currently popular SUV nature, while the MPV 5008 minivan is an excellent choice for large families, but, the 208, with its new dynamic shape, presented last year, is also a popular urban model. The Peugeot 301, also introduced last year, attracted individual customers with its favorable value-for-money ratio. A spacious interior and luggage space makes it a great family car at an affordable price.
The Managing Director stresses that “despite the recession, Peugeot has managed to improve its market share by 1% in Hungary this year, occupying 10th place with 4.7% market share. Approximately 75% of sales are realized in corporate acquisitions.” As for 2013, Peugeot sold 1,234 cars and light commercial vehicles in Hungary in the first five months.
Electric and hybrid
In 2012, the Peugeot brand became a market leader in Europe in terms of eliminating CO2 emissions. The average emissions of Peugeot models last year was 121.6 grams, compared with 128.6 grams of a year earlier, far exceeding the output value of 130, the goal undertaken for 2015.
The brand's environmental policy is manifested in the continuous refinement of internal combustion engines (efficiency improvement, reduction in size, stop & start e-HDi), and in introducing a new generation of engines, such as the 1.0 and 1.2-liter three-cylinder petrol engines.
“A major step towards the consumption of two liters / 100 kms is the Hybrid Air technology, with which Peugeot reaffirms its pioneering role,” the MD points out.
The HYbrid4 diesel hybrid technology also speaks highly of Peugeot's commitment to protect the environment. The HYbrid4 drive first introduced internationally in the 3008 HYbrid4 model, and further popularized in the 508 RXH and 508 HYbrid4 types, combines environment-friendly operation with highly enjoyable driving. More than 20,000 vehicles of the three HYbrid4 models have been sold already.
No comment yet. Be the first!
Top 5 Articles
Articles by Date
- ►2020 (813)
- ►2019 (237)
- ►2018 (161)
- ►2017 (310)
- ►2016 (279)
- ►2015 (324)
- ►2014 (229)
- ►2013 (233)
- ►2012 (250)
- ►2011 (303)
- ►2010 (167)
- ►2009 (43)
- ►2008 (3)