Hungary Moved Up in Kearney FDI Index

Hungary has once again been recognized as one of the most attractive destinations for FDI among emerging markets, according to the Hungarian Investment Promotion Agency (HIPA).

In the 2025 edition of the global management consulting firm Kearney’s ranking of the 25 top emerging markets for FDI, Hungary advanced to 17th place, up from 22nd last year.

In the FDI Confidence Index, Hungary outperformed such investment target countries as Kuwait, Vietnam or Romania. The Index is based on views of executives from over 530 large companies across 30 countries. "They were likely buoyed by a Chinese loan of EUR 1 billion to Hungary in July of 2024," the company notes in its report.

HIPA says the international investor’s community particularly values Hungary's well-developed infrastructure, highly skilled workforce, and economic performance. Key strengths also include business environment, in this respect, Hungary is on par with countries such as Poland and Saudi Arabia.

Investors also continue to express confidence in the European Union, the broader framework in which the Hungarian economy operates. Over two-thirds of respondents – 69% – had a favorable view of the EU, and 60% said they prefer launching new projects within the EU over any other region. Confidence in the EU’s competitiveness was strongest among Asian investors, which is particularly relevant from a Hungarian perspective.

The importance of this recognition was emphasized by Government Commissioner and CEO of HIPA, István Joó who said “HIPA remains committed to further strengthening Hungary’s position on the global investment map.”

The 2025 report marks the 27th edition of the Kearney FDI Confidence Index. The United States remains the most attractive destination among developed markets for the 13th consecutive year, followed by Canada and the United Kingdom. Among emerging markets, China leads the rankings, followed by the United Arab Emirates and Saudi Arabia.

The survey reflects the perspectives of senior executives from companies generating at least USD 500 million in annual revenue.