'Recharge' Campaign Launched to Boost Domestic Tourism

Visit Hungary is launching a campaign to boost domestic travel, and accommodation providers and spas are invited to participate, Visit Hungary CEO Olivér Csendes announced on a commercial television program on Wednesday morning.

He added that the national campaign asks accommodation providers to offer at least a 5% discount, and spas to offer a 15% discount. In addition, everyone is free to offer further discounts or "be creative in treating their visitors kindly," he said.

Olivér Csendes said that the nationwide domestic campaign aims to draw attention to winter recreational opportunities, which are important for maintaining good health. According to him, they want to show everyone that it is worth traveling domestically in winter as well.

The integrated communication campaign, called 'Recharge', will run from January 26 to February 23, 2026, and will be communicated on television, online, in public spaces, and on social media, as well as through content production collaborations, he said, adding that more than 400 service providers have already signed up, and they hope that the number of service providers joining the campaign will reach 500.